NANARA is a Japanese home textile designer brand, with its head office basing in Tokyo, Japan, and is designed with great efforts by designers from Japan and several other countries. It is a pioneer of the global field of “technological and innovative fashionable home product consumption”.

NANARA designs and makes “genuine products at fair prices”, but “fair prices” does not mean any compromise in quality, and “genuine products” are based on high quality products as the target. Under such a philosophy, NANARA insists on choosing appropriate top quality innovative materials and technological process from across the world, with more than 80% of product design coming from Japan, South Korea, Sweden, Denmark, the UK, France, China and other countries. While sticking to top quality products and fashion innovation, NANARA places its greatest emphasis on customers’ shopping experience dedicated to the building of top quality service culture. Most of stores of NANARA in the world choose business circles with prosperity and popularity to go all out to build a home textile brand closer to livelihood and with innovative fashion providing consumers with better and more shopping experiences. It is the perfect embodiment of the comfort, fashion, added value, top quality and innovation in the brand of NANARA at the level of experience.

NANARA carries forward the company philosophy of “respect for nature and man based on kindness”, and advocates top quality lifestyle philosophy. It also carries forward the brand spirit of “respect for consumers” dedicated to the provision of genuine “top quality, innovative and high performance-price ratio” products for consumers. NANARA’s products are simplified and natural with top quality closely following the global fashion. Most of product prices are less expensive, so they are loved by families aged between 18 and 35 as well as mainstream consumer groups like white-collar workers.